Category Archives: Chapter Notes
Chapter 14: Writing E-mail, Memos, and Proposals
This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox The Challenge of Managing Communication Overload: You should follow basic guidelines” Completeness Conciseness Correctness Courtesy Responsibility E-mail: Purpose: Reduces the cost of employee … Continue reading
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Chapter 12: Tapping the Web and New Media
This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox The Internet: Pervasive in Our Lives: Traditional Media: Is centralized Expensive Staffed by gatekeepers known as editors and publishers Features one-way communication with … Continue reading
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Chapter 11: Getting Along with Journalists
This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox The Importance of Media Relations: Public relations personnel are the primary contact between the organization and the media. The Media’s Dependence on Public … Continue reading
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Chapter 10: Distributing News and the Media
This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox Reaching the Media: Various methods can be used: e-mail, online newsrooms, electronic wire services, feature placement firms, mail, and faxing. Finding media, their … Continue reading
Filed under Chapter Notes, PRCA 3330
Chapter 9: Writing for Radio and Television
This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox The Wide Reach of Broadcasting: Radio reaches about 94 percent of adults over the age of 18 on a daily basis, with a … Continue reading
Filed under Chapter Notes, PRCA 3330
Chapter 8: Selecting Publicity Photos and Graphics
This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox The Importance of Publicity Photos: Photographs and graphics are important components of news releases and feature stories. They add interest and variety, and … Continue reading
Filed under Chapter Notes, PRCA 3330
Chapter 7: Creating News Features and Op-Ed
This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox The Value of Features: Feature Story – can provide additional background information, generate human interest, and create understanding in a more imaginative way. … Continue reading
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Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches
This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox Expanding the Publicity Tool Kit: Fact Sheet – a brief outline of who, what, when, where, why, and how. Sent to journalists so … Continue reading
Filed under Chapter Notes, PRCA 3330
Chapter 5: Writing The News Release
This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox The Backbone of Publicity Programs: The basic news release, press release, is the backbone of almost every publicity plan. Various studies have found … Continue reading
Filed under Chapter Notes, PRCA 3330
Chapter 4: Finding and Making News
This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox The Challenge of Making News: The main purpose of any public relations program is to provide information to the media in hope that … Continue reading
Filed under Chapter Notes, PRCA 3330
