Chapter 1: Getting Organized for Writing

This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox

Public Relations is composed of four core component: 

  1. research
  2. planning
  3. communication
  4. evaluation

In the PR field, writing is crucial.

A PR writer is usually employed by an organization that wants to communicate with a variety of audiences, either through the news media or through other channels of communication. Keep in mind the set objectives for each task. Objectives may vary so work accordingly.

The audience and channel of communication may also change. a public relations writer may write for numerous and radically different audiences — employees, community leaders, customers, tennagers, seniors, women, various ethnic and racial groups, travelers, governmental regulatory agents, investors and many more. Since the audience varies, the channel of communication will vary as well.

Use a channel that will best suit the current targetted audience. For instance, someone that live out on a farm plantation would be less likely to check the internet for current information, whereas a business owner in New York City would.  

When shopping around for a computer, be aware of your options. There are several aspects you need to be looking for, such as the price, the memory, the software capabiliy, and size.

There are PR pubications in circulation that would be beneficial to read up on: PR Reporter, PR Weekly, PRTactics, PR News, Jack O’Dwyer’s Newsletter, Ragan Report, Bullgod Reporter, and Communication Briefings. 

Simplicity is key. Keep sentences and paragraphs short. Avoid confusing jargon and words that are repetitive. Write as clear as possible. Proofread and proofread again. Be sure you are mistake free.


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Filed under Chapter Notes, PRCA 3330

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