NewsU: Writing for the Ear


Audio Story – a radio and TV piece. Also a podcast, a recorded interview, a narrated slide show or anything that includes sound and narration shaped into a story.


 How Audio Stories are Different:

  • Have fewer words than print pieces
  • Tend to be more narrow in focus than print stories
  • Tend to target a specific angle

Picking and Pitching:

  • Pitching an audio story means proposing a story to a radio show, podcast, Web site or other venue and, hopefully, convincing them to run your work.
  • Pitches need to prod, pique and provoke.

Story Selection:

  • Tell a story
  • Identify a conflict
  • Know who the main characters are
  • Establish a sense of time and pace
  • Be timely
  • Make sure you can tell your story in a limited time frame
  • Make you r story audio-genic

Elements of a Good Pitch:

  • The idea – every pitch should express the basic premise of the story. Describe the conflict and tension you will explore or the newsworthiness of the piece. This of this as a specific statement about the story you wish to tell.
  • A reporting plan – show you have done some homework on the reporting needed to tell the story. Describe interview possibilities and sound possibilities.
  • A time peg  – provide a reason to care and a sense of timeliness

I learned that instead of pitching what is important, to pitch what I know. Most likely there will be someone covering the important aspects already.  Pitch stories more about personal things rather than something this is making headlines. Be concise. Pitches are supposed to be catchy and straight to th point.

Elements to Every Script:

  • Host Intro – are sometimes used as a dumping ground for the tidbits of figures they couldn’t fit in the body of the story.
  • Traxx – voice tracks, lines that are read aloud by reporters.
  • Axx – aka actualities, radio jargon for soundbites

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Filed under PR Connections, PRCA 3330

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