This information is found in PUBLIC RELATION WRITING AND MEDIA TECHNIQUES, 6th edition, by Dennis L. Wilcox
The Challenge of Managing Communication Overload:
- You should follow basic guidelines”
- Reduces the cost of employee communication
- Increases the distribution of messages to more employees
- Flattens the corporate hierarchy
- Speeds decision making
- Subject line
- First sentence or paragraph
- Body of message
- Can serve any communication purpose
- Public relations firms require a memo to be written whenever there is a client meeting or telephone conversation.
- Specific and to the point.
- To give information, to ask for information, to motivate, to answer complaints, to soothe or arouse, to warn, to admit, or to deny
- Most important part of a letter is the first paragraph
- Should be written on standard business stationery
- Should have the name, address, and telephone number of the organization
- Body should be about four or five paragraphs
- Proofread, proofread, proofread
- To get something accomplished – to persuade management to approve and authorize some important action that will have a long-lasting effect on the organization or its people.
- Show a need
- Satisfy the need
- Show benefits
- Call for action